Link for the Journey Into Crystals Beginner Collection
Lead Magnet Nurture Sequence
14 email Nurture Sequence
Email 1: Welcome & What to Expect
Subject Line: You’ve got the list — now what?
Hi [First Name],
Thank you for downloading the Journey Into Crystals 12-stone list! Whether you're brand new to crystals or just want a clearer path to follow, you're in the right place.
Over the next few weeks, I'll be sending you short, easy-to-understand emails to help you:
Understand how energy, frequency, and vibration affect your body and mindset
Learn how to actually use the crystals on your list — without rituals, rules, or overwhelm
Feel empowered to grow your collection with purpose and confidence
I’ll also introduce you to a carefully curated set we’ve created here at 12 Stones — the very same 12 stones from your download — organized in a way that supports real transformation.
This isn’t about collecting pretty rocks. It’s about using stable, natural frequency as a tool to help shift how you feel, think, and show up in your life.
Next email, we’ll talk about what crystals actually do (and what they don’t).
Talk soon,
Lauren
P.S. Have a question you’d like to ask — or a prayer request for our team? Just hit reply. We read every message and will get back to you as soon as we can.
Email 2: Crystals = Tools, Not Magic
Subject Line: What crystals actually do (and don’t do)
Hi [First Name],
If you’ve ever felt unsure about what crystals are really for, you’re not alone.
Let’s clear something up right now:
👉 Crystals are not magical. They are not alive. And they don’t do the work for you.
What they do offer is something powerful: a steady frequency.
Crystals are made of stable molecular structures, and those structures vibrate at consistent rates. When brought near the body — which is full of energy, movement, and emotion — that stable frequency can help us reset.
Think of a crystal as a tuning fork. You still need to show up and do the work, but a stable tone makes it easier to find your rhythm.
That’s why we call them tools. They're not the power source — you are. Crystals just help support the shift.
Next week, we’ll break down what energy, frequency, and vibration really mean in simple, everyday terms.
You’ve got this,
Lauren
P.S. Have a question you’d like to ask — or a prayer request for our team? Just hit reply. We read every message and will get back to you as soon as we can.
Email 3: Energy, Frequency & Vibration — Simplified
Subject Line: What do we really mean by “energy”?
Hi [First Name],
You’ve probably heard people throw around words like energy, vibration, and frequency — but what do those words actually mean?
Let’s keep it simple:
Energy is the capacity to move, change, or respond. You feel it every day — when you’re focused, tired, tense, or at peace.
Vibration is the actual movement of energy — sometimes subtle, sometimes strong. Our bodies are always vibrating at a cellular level.
Frequency is how fast that vibration is happening. Different frequencies influence us in different ways — some calm us, some energize us.
Crystals have very stable frequencies. That means when life feels chaotic or heavy, holding or placing a crystal nearby can help encourage a return to balance.
It’s like placing a calming sound in a noisy room — your body may begin to respond without you even trying.
Until then,
Lauren
P.S. Have a question you’d like to ask — or a prayer request for our team? Just hit reply. We read every message and will get back to you as soon as we can.
Email 4: How to Start Using the Stones You Have
Subject Line: Don’t just collect — connect.
Hi [First Name],
Let’s be honest — it’s easy to collect crystals... and then leave them sitting in a bowl or drawer.
But these aren’t just pretty things to look at. Crystals are tools — and they’re meant to be used.
Here are 3 simple ways to start using any stone from your list — even if you’ve never worked with one before:
Carry it. Tumbled stones and small hearts fit easily in a pocket, bag, or even your bra.
Hold it. Use a palm stone or cluster while journaling, praying, watching TV, or just taking a few deep breaths.
Place it with purpose. Keep a stone next to your favorite chair, on your nightstand, or at your desk. If you don’t see it, you probably won’t use it.
There’s no need for a ritual. Just treat your crystals like any tool that supports your intention — keep them visible and easy to reach.
Talk soon,
Lauren
P.S. Have a question you’d like to ask — or a prayer request for our team? Just hit reply. We read every message and will get back to you as soon as we can.
Email 5: Stone Spotlight – Clear Quartz
Subject Line: The most versatile crystal of all?
Hi [First Name],
If you could only start with one crystal, Clear Quartz would be a strong choice. It’s known for clarity, focus, and versatility — and it’s part of the reason it tops our 12-stone collection.
Clear Quartz has a stable, neutral frequency that can be used for almost any intention. It also has a unique ability to amplify — both the energy around it and your own intentions.
Here are a few ways to try it:
Keep it on your desk to encourage clear thinking
Hold it while setting goals or praying
Pair it with another stone to boost its effects
💡 Try this: Each morning, hold your Clear Quartz and silently set one intention for the day. Nothing fancy — just a sentence or two. It’s a simple reset for your thoughts and energy.
Until next time,
Lauren
P.S. Have a question you’d like to ask — or a prayer request for our team? Just hit reply. We read every message and will get back to you as soon as we can.
Email 6: Stone Spotlight – Amethyst
Subject Line: Calm your thoughts. Clear your space.
Hi [First Name],
If you’ve ever needed a little help slowing down your thoughts or finding rest, Amethyst might be your next favorite stone.
Amethyst carries a stable, calming frequency — and that makes it ideal for:
You don’t need a big plan to use it. Just place it by your bed, hold it during a quiet moment, or carry it when you know you’re walking into a stressful situation.
🛏️ Try this tonight: Put your Amethyst near your pillow or on your nightstand. Before bed, hold it in your hand and take 3 slow breaths. Let that be your signal to rest.
With peace,
Lauren
P.S. Have a question you’d like to ask — or a prayer request for our team? Just hit reply. We read every message and will get back to you as soon as we can.
Email 7: Stone Spotlight – Rose Quartz
Subject Line: The stone that softens everything.
Hi [First Name],
Let’s talk about Rose Quartz — one of the most well-loved stones for a reason.
It’s often called the “stone of love,” but that can be misleading. Rose Quartz isn’t about romance — it’s about emotional gentleness, compassion, and reconnecting with yourself.
Here’s how I recommend using it:
Hold it when emotions feel heavy or tender
Place it on your bathroom counter as a reminder to show yourself kindness
Carry it when you're working through grief, forgiveness, or heart-healing
❤️ Try this: Keep your Rose Quartz near a mirror. Every time you see it, pause and speak one kind thing to yourself. (It sounds simple, but it changes things.)
With care,
Lauren
P.S. Have a question you’d like to ask — or a prayer request for our team? Just hit reply. We read every message and will get back to you as soon as we can.
Email 8: Stone Spotlight – Citrine
Subject Line: Need a lift? This one’s pure sunshine.
Hi [First Name],
When your energy is low or your mind feels foggy, Citrine is one of the best stones to keep nearby.
Its frequency is bright, clear, and energizing — perfect for encouraging confidence, motivation, and mental clarity. Citrine is often linked to abundance, but I think of it more as a tool for self-trust and momentum.
💛 Ways to use Citrine:
Place it on your desk or workspace when you need focus
Hold it before tackling a task you’ve been avoiding
Use it while goal-setting, journaling, or planning
Try this: When you're feeling stuck or hesitant, hold your Citrine in one hand and write down one small step you can take today. Keep the stone nearby while you take action.
Shine on,
Lauren
P.S. Have a question you’d like to ask — or a prayer request for our team? Just hit reply. We read every message and will get back to you as soon as we can.
Email 9: How to Cleanse and Care for Your Crystals
Subject Line: Do crystals get “tired”?
Hi [First Name],
You may have heard about cleansing or recharging crystals — but what does that actually mean?
Here’s a simple way to think about it:
Crystals are like batteries. They carry a stable frequency, but after absorbing stress, cluttered energy, or emotional heaviness, they can run low.
Here are 3 easy ways to recharge and refresh your stones:
Sunlight. Place your stones in a windowsill or outside for about 30 minutes.
Selenite. Lay your stones next to a Selenite stick or bowl. No smoke, no mess, just reset.
Sound. Chimes, bells, or even your voice can shift the energy around your stones.
You don’t need to cleanse your stones every day — just pay attention. When they feel dull or you’ve used them during intense moments, that’s usually your sign.
Clean space = clear energy.
Talk soon,
Lauren
P.S. Have a question you’d like to ask — or a prayer request for our team? Just hit reply. We read every message and will get back to you as soon as we can.
Email 10: Stone Spotlight – Black Tourmaline
Subject Line: Feeling overwhelmed? Start here.
Hi [First Name],
If I could recommend one stone for protection, boundaries, and emotional grounding — it would be Black Tourmaline.
Its frequency is dense, steady, and stabilizing. It’s a powerful tool for those moments when you're feeling overloaded, overstimulated, or emotionally drained.
🖤 Try using Black Tourmaline:
By the front door to help separate “outside” energy from your home
In your pocket when you know you’ll be around crowds or intensity
Near your desk or phone when you’re feeling pulled in too many directions
Bonus tip: Many people keep a small piece of Tourmaline in their bag or car to help manage anxious energy in everyday spaces.
Stay grounded,
Lauren
P.S. Have a question you’d like to ask — or a prayer request for our team? Just hit reply. We read every message and will get back to you as soon as we can.
Email 11: Color & Frequency – How to Choose Crystals
Subject Line: The secret power of color (it’s not just pretty)
Hi [First Name],
Ever feel drawn to a certain color and not know why?
In crystals, color can be a simple but meaningful way to choose what you need — because different colors carry different frequencies, just like light or sound.
Here’s a quick cheat sheet:
🔵 Blue – Calm, clear thinking, honest communication
💗 Pink – Compassion, self-kindness, emotional softness
💚 Green – Healing, balance, growth
💛 Yellow – Confidence, clarity, motivation
🧡 Orange – Creativity, energy, joy
🔴 Red – Strength, grounding, physical vitality
⚫ Black – Boundaries, protection, emotional stability
🤍 White/Clear – Focus, clarity, refresh
💜 Purple – Intuition, calm awareness
🤎 Brown – Grounding, connection to nature
Next time you're choosing a stone, pay attention to the color you feel pulled toward. Your body is smart — and often knows what it needs.
Trust your eye — it’s often right,
Lauren
P.S. Have a question you’d like to ask — or a prayer request for our team? Just hit reply. We read every message and will get back to you as soon as we can.
Email 12: Common Questions Beginners Ask
Subject Line: Do I need to “believe” in crystals?
Hi [First Name],
Let’s address something I hear often:
“Do I have to believe in crystals for them to work?”
Short answer? No. You don’t have to believe in electricity to flip on a light switch. Crystals aren’t mystical — they’re mineral-based structures with steady, measurable frequencies.
Their value isn’t in what you believe — it’s in how consistently they show up as a reminder, a support, or a physical tool to help anchor your mindset.
Here are a few more beginner questions I often hear:
What if I don’t “feel” anything from a stone? Totally normal. Not everyone is physically sensitive to energy — that doesn’t mean it isn’t doing something subtle over time.
Can I mess it up? Nope. There’s no “wrong” way to carry or use a crystal if your intention is good and your approach is respectful.
Do I need a ritual or routine? Not unless you want one. Some people meditate with their stones. Others just carry one in a pocket. Both are valid.
You don’t need to be an expert — just open, curious, and willing to explore.
Talk soon,
Lauren
P.S. Have a question you’d like to ask — or a prayer request for our team? Just hit reply. We read every message and will get back to you as soon as we can.
Email 13: Why These 12 Stones Work Together
Subject Line: Why 12? Why these? Why now?
Hi [First Name],
Over the last few weeks, we’ve explored how crystals support your energy, how frequency affects your focus, and how each of the 12 beginner stones offers something unique.
So… why this set of 12?
Each stone in the Journey Into Crystals collection was chosen for a specific reason:
To give you a full spectrum of support — grounding, calming, clarity, confidence, and more
To keep things simple, versatile, and beginner-friendly
To be used in real life, not saved for special occasions or big rituals
We even placed the stones in a specific order — beginning with awareness (Clear Quartz), moving into growth and intention (Citrine, Rose Quartz, Aventurine), and ending with deep support and reset (Black Tourmaline, Selenite).
It’s more than a collection — it’s a starting point for lasting transformation.
With clarity,
Lauren
P.S. Have a question you’d like to ask — or a prayer request for our team? Just hit reply. We read every message and will get back to you as soon as we can.
Email 14: Final Encouragement + Special Offer
Subject Line: Ready to go deeper? We’ve got something for you.
Hi [First Name],
f you’ve made it this far in our crystal conversation — thank you. Truly. It means a lot that you’ve stayed curious, open, and willing to learn something new.
The most important thing I hope you take away?
You don’t need to be an expert to get started.
You just need a clear path, a few steady tools, and a mindset that says: I’m ready to grow.
That’s why we created the Journey Into Crystals Collection in the first place — to give people like you an intentional place to begin (or begin again) with confidence and clarity.
🎁 When you order the collection, you’ll also receive a special gift:
A surprise word stone intuitively selected and tucked into your kit — handpicked just for you.
Thanks for walking this path with me — and if this is just the beginning, I hope it’s the beginning of something really meaningful.
With gratitude,
Lauren
P.S. Have a question you’d like to ask — or a prayer request for our team? Just hit reply. We read every message and will get back to you as soon as we can.
Nurture Sequence 2: Journey Into Crystals Collection (Buyers)
Email 1: Welcome to Your Journey
Subject Line: Your crystal journey starts now 💎
Hi [First Name],
Thank you so much for purchasing the Journey Into Crystals Collection — I’m thrilled you’re here!
Inside your box, you’ll find 12 intentionally selected stones, each one chosen for its stability, versatility, and ability to support you as you build confidence in working with energy and intention.
If you haven’t already, go ahead and scan the QR code included in your kit. It will take you to a dedicated page where you can:
Learn how to use and care for your stones
Read about each crystal in plain, beginner-friendly language
Discover simple ways to integrate crystals into daily life
💡 If you’re feeling overwhelmed by where to begin, just choose the one you feel most drawn to. That’s often the one your body is asking for — and that’s a great place to start.
There’s no perfect way to do this — only a willingness to explore.
You’re on your way,
Lauren
P.S. Have a question or prayer request? Just hit reply. We read every message and are happy to help.
Email 2: How to Cleanse and Care for Your Crystals
Subject Line: First things first: let’s clear your stones ✨
Hi [First Name],
Before you begin working with your new stones, it’s a good idea to give them a quick cleansing and clearing — especially since they’ve been handled, packaged, and passed through many environments before reaching you.
This isn’t about removing “bad vibes” — it’s about giving your stones a fresh, energetic reset so they can connect with you moving forward.
Here are a few gentle ways I recommend:
Sunlight: Place your stones in a sunny windowsill for about 30 minutes. (Skip this for Amethyst and Fluorite — they fade in direct sun.)
Selenite: Lay your stones next to the Selenite stick included in your kit. It’s a no-fuss, no-flame way to refresh them.
Sound: Ring a chime or speak softly over your stones. Yes — your voice carries frequency, too.
Going forward, you’ll want to recharge your stones anytime they feel heavy, dull, or if you’ve used them during an emotionally intense time. Let your intuition (or muscle testing, if you use it) guide you.
🧼 Try this today: Choose 2 or 3 stones you want to begin working with and give them a quick reset using one of the methods above.
You’ll be amazed at how even the act of cleansing brings a sense of calm and intention.
Take it one stone at a time,
Lauren
P.S. Questions or prayer requests? Just hit reply. I’m here for you.
Email 3: 3 Simple Ways to Start Using Your Crystals
Subject Line: Don’t just collect them — use them 🌿
Hi [First Name],
Now that your crystals are cleared and ready, let’s talk about how to actually use them in your everyday life.
Here are three simple, real-world ways to get started — no rituals or special setup required:
1. Carry Them
Tumbled stones or hearts are perfect for your pocket, purse, or car. Keep one close throughout the day as a frequency support tool — like a subtle reminder of your focus or intention.
2. Hold Them
Use a palm stone or cluster during prayer, journaling, reading, or quiet time. Many people find that physical touch helps bring calm to a racing mind or anxious body.
3. Place Them with Purpose
This is one of the most effective ways to use your stones — and the easiest to forget. If they stay in a drawer, you won’t use them. Instead, place them near your bed, at your desk, by your coffee maker, or next to your favorite chair. Let them become part of your daily rhythm.
💡 Try this: Choose one stone today and carry or place it somewhere visible. Let it remind you of your intention for the day — no need for anything more.
Next time, we’ll talk about reading energy in your space and how to choose stones that support it.
You’re doing great,
Lauren
P.S. Have a question or prayer request? Just hit reply — I read every message and would love to hear from you.
Email 4: Understanding Energy in Your Environment
Subject Line: Is your space supporting you?
Hi [First Name],
Now that you’ve started working with your stones, it’s time to look beyond just how you use them — and into where.
Your environment affects your energy more than you might realize. The people, the clutter, the noise, the lighting — all of it either supports your frequency or works against it.
The good news? You don’t have to overhaul your home to feel better. A few mindful shifts — including where you place your crystals — can make a real difference.
Here are a few simple ways to read and respond to the energy around you:
💡 Try this: Pick one room or area today and ask yourself how it feels — and what kind of support it needs. Let your stones become part of the solution.
We’ll talk more about what it means when you’re drawn to a specific crystal next.
With intention,
Lauren
P.S. Have a question or prayer request? Just hit reply. I read every message and I’m here for you.
Email 5: What’s Drawing You In? Trust That.
Subject Line: Why you’re drawn to that one stone.
Hi [First Name],
Ever feel pulled toward a certain stone — even if you don’t know why?
That’s not random. It’s usually your body responding to frequency — and drawing you toward what you need.
Crystals have stable, consistent vibrations. But your energy changes all the time. So the stones you feel drawn to can shift daily or weekly depending on your emotional, mental, or physical state.
Here’s what I teach my clients:
You don’t need to overthink it. If a crystal “calls to you,” that’s enough. Trust the nudge and let it support you.
This is why we included a wide variety of stones in your collection — so you’d have what you need, when you need it.
💡 Try this: Next time you choose a crystal, don’t ask, “What should I use?” — ask, “Which one am I drawn to today?” Then just work with that.
Next time, I’ll show you what to explore when you’re ready to grow beyond this first set.
Trust yourself — you’re doing better than you think,
Lauren
P.S. If a specific stone in your kit is resonating with you lately, hit reply and tell me which one. I’d love to hear about your experience.
Email 6: Ready to Grow Your Collection?
Subject Line: You’ve got the foundation — what’s next?
Hi [First Name],
By now, you’ve probably spent some time getting familiar with your 12-stone collection — maybe even noticing how certain stones feel more aligned on certain days.
That’s no accident. Your energy shifts all the time, and crystals are incredible tools for helping you stay steady, focused, and supported through it all.
So… what’s next?
Many customers find that once they begin working with their kit, they naturally want to:
✨
Want to expand your collection?You can browse our full crystal selection anytime — whether you're looking for something calming, energizing, grounding, or just something new that catches your eye.
👉
Click here to explore all crystals in the shop.
Your journey doesn’t have to be big or complicated — just intentional.
Talk soon,
Lauren
P.S. If you’d like a personalized recommendation, reply to this email and tell me what you’re working through right now. I’d love to help you choose a next step that fits.
Email 7: You’re Not Alone – A Note of Encouragement
Subject Line: In case you need this today 💛
Hi [First Name],
I just wanted to drop into your inbox this week with a reminder: you’re doing better than you think.
Learning to work with energy, intention, and mindset isn’t about doing it “right” — it’s about showing up, paying attention, and choosing small, meaningful shifts.
You don’t have to use all your crystals at once. You don’t have to meditate, journal, or follow a routine if that’s not your style. You just need to stay open, curious, and grounded in your own process.
Many people who start with this collection tell me later that it helped them:
Finally feel clearer and more focused
Create space for rest or stillness
Take a small step toward healing or hope
💬 If you’d like to share your experience so far — even just a favorite stone or quiet moment — hit reply. I’d love to hear it.
And if you’re ready to keep building your collection, we’re always adding new stones, shapes, and tools to explore.
Keep going — the changes you’re making are adding up.
Lauren
P.S. Need help choosing something new? Just reply and tell me what you’re walking through — I’d be honored to help.
Email 8: What’s Next on Your Path?
Subject Line: Where your journey leads from here
Hi [First Name],
You’ve spent the last few weeks learning, exploring, and connecting with a set of tools that support your energy, mindset, and daily rhythm.
Now the question is: what do you want to explore next?
Here are a few beautiful ways to keep growing:
Whether you stay with your starter set for months or expand right away, I hope you keep listening to what your energy needs — and give yourself permission to grow.
With gratitude,
Lauren
P.S. If this collection made a difference for you, consider leaving a review or sharing with a friend. Your story might be the encouragement someone else is waiting for.